About F/MS Startup Game Blog
F/MS Startup Game Blog publishes practical guides for first-time founders, written by serial founder Violetta Bonenkamp and the Fe/male Switch team.
In-depth guides that each answer one founder question, from WordPress and Canva to marketing strategy, plus a learning path and a first startup checklist.
Every guide ends with a task you can do the same week.
Why does this blog exist?
Most first-time founders drown in advice written for funded companies. F/MS Startup Game Blog covers the questions you face before the money arrives: which tools to use, how to make your first designs, how to market with no budget and where to learn next.
One question per guide
Each guide answers one question in depth, with a short answer at the top, comparison tables and real examples.
Rehearse in the game
F/MS Startup Game lets you practise the decision with PlayPal, your AI co-founder, in SANDBOX before you act in the real world.
Run one small test
Turn what you learned into one experiment with a clear audience, action and pass mark, then come back for the next step.
Who writes F/MS Startup Game Blog?
The guides are written and reviewed by Violetta Bonenkamp, also known as Mean CEO, founder of Fe/male Switch and CADChain, with an MBA, four other degrees and more than 20 years of work across several countries. She was named one of the top 100 women in Europe by EU-Startups in 2022 and writes for Sifted. When a guide names a tool, price or number, we check it on the provider's own site and say when we checked. In October 2026 we rewrote every guide on this blog and checked each fact again.
Who is the blog for?
First-time founders, women founders, students and makers who want plain, practical startup help. The Fe/male Switch ecosystem is women-first, and every guide works for any founder.