WordPress 6.9 “Gene” has landed and, as someone who thrives on blending intuitive tech with meaningful automation, this release holds significant promise for entrepreneurs and small business owners. Named after the jazz pianist Gene Harris, it sets the tone for more creative and efficient workflows. Whether you’re a founder managing content, a freelancer hustling for clients, or a small business leveraging digital presence, the latest features enhance how WordPress serves its community of creators.
What Stands Out in WordPress 6.9?
1. Block Collaboration with Notes
WordPress now enables inline commenting on individual blocks within the editor, introducing a new way for teams to collaborate. Think of this as a sidekick for businesses with multiple contributors working on blog posts, marketing pages, or even campaign assets. No need to bounce between Slack or email threads, you can now keep all comments directly on the editing interface.
Imagine you’re working with a copywriter remotely. They submit a draft of your homepage. Instead of downloading a Word document or managing confusing email comments, you can leave specific feedback on sections that need adjustment.
This addition feels natural, especially since collaborative work environments have become the default for many remote teams post-2020. Tools like this allow founders to save time on managerial feedback rounds while promoting quicker iterations.
2. Command Palette: Your Dashboard Shortcut
To anyone juggling multiple plugins, customizations, and daily admin tasks, the new command palette will feel like having a co-pilot. Access settings, find draft posts, or even search for pages using quick keyboard commands. It’s designed for power users who want to navigate their site faster.
For entrepreneurs bootstrapping their own website, this feature could mean shaving unnecessary clicks off your workflow.
Pro tip: Bookmark complex workflows within the command palette to become even more efficient over time. Every second saved here adds up when managing content or client sites.
3. Typography That Just Fits
Presentation can inform the perception of your entire business or brand. The new “fit text” feature automates text resizing for headlines and call-to-action banners. For solopreneurs handling their own frontend design, this feature ensures your text adorns its space perfectly on any device.
If you’ve ever struggled with HTML outside your skill set or fought with inconsistent styling, this is one less thing to micromanage. Attention spans online are short, so visually appealing layouts make all the difference, especially in mobile-first markets.
4. The Abilities API: A Glimpse of Automation
Here’s some forward-thinking for developers and tech-minded entrepreneurs: the Abilities API introduces a foundational step toward promoting automation. This API creates “registries” for site actions, which later feeds into AI integration and smarter workflows for managing functionality across various contexts.
For startups invested in scaling operations, this could help lay groundwork for AI-assisted tasks like responsive customer support or even content moderation. While not a front-facing feature for casual users, expect it to become a critical pillar in automation-focused innovations down the road.
Performance and Accessibility: The Secret Sauce
The updates to caching mechanisms, streamlined template rendering, and on-demand block loading aim for faster load times. If you're running an online store or offering any web-based service, this can translate to improved customer satisfaction (and potentially higher conversion rates). A fast website is more competitive in Google rankings, giving smaller enterprises opportunities to shine without expensive SEO campaigns.
Additionally, with 30+ accessibility updates, WordPress continues to push inclusivity. Enhancements like better screen reader navigation can make or break the usability of your website for specific demographics. Don’t underestimate how these updates boost your credibility, especially with a socially conscious audience.
How to Update and Why You Shouldn’t Wait
Here’s the practical guide:
- Back Up Your Website First. Like any major platform update, hiccups may surface if your theme or plugins aren’t fully compatible yet.
- Run Tests. Does everything look polished on your staging server (a cloned version of your site)? If yes, proceed confidently.
- Use Reliable Hosting Platforms. Providers like WP Cloud are already prepped for the transition, meaning updates to 6.9 are automated and rolled out systematically.
Delaying updates isn't risk-free. Older versions left untouched compromise security, and you’ll miss out on ongoing optimizations WordPress delivers with each iteration.
Avoid These Common Mistakes
- Skipping Plugin Updates: Incompatibility between old plugins and the 6.9 core can cause site-breaking issues.
- Overlooking Testing Tools: Tools like the Debug Bar are perfect for troubleshooting glitches before going live.
- Ignoring Collaboration Features: With deeply integrated commenting, don’t revert back to external feedback loops, which risk miscommunication.
Violetta’s Take: Why It Matters
For years, I’ve advocated the power of leveraging tech that works with your business vision instead of obstructing it. This release continues WordPress’s mission to democratize publishing, but more importantly, it puts real impact in the hands of creators and small business innovators.
Two features really struck me. The Notes feature isn’t just advanced; it’s incredibly grounded in solving document struggles entrepreneurs face when working across teams. Unlike high-profile AI, this doesn’t feel gimmicky, it’s practical. Secondly, think about the Abilities API, which signals that smarter integrations (likely including voice and automation) are inching closer to usability for non-tech professionals. That excites me more than any simplified headline can.
Words to the Wise
Navigating WordPress innovations doesn’t mean using every shiny feature indiscriminately. Test, adapt, and mold tools like these around your needs as an individual or brand. Take collaboration seriously, you’ll regain time as an asset. On the backend, prepare your business for where automation is heading by staying informed on API advancements. Remember: a business is only as fast as its technology allows it to be. WordPress 6.9 “Gene” just raised that speed limit. Who’s ready to use it?
FAQ
1. What is WordPress 6.9 “Gene” and what makes it noteworthy?
WordPress 6.9 “Gene” is the latest update to the platform, introduced on December 2, 2025, focusing heavily on enhancing collaboration and automation features for creators and businesses. Explore WordPress 6.9
2. What are the primary collaboration features introduced in this release?
The Notes feature allows inline comments attached to individual blocks in the editor, streamlining feedback and teamwork for multi-author projects. Learn more about Notes in WordPress 6.9
3. How does the Command Palette enhance user navigation?
The Command Palette provides keyboard shortcuts for quick access to posts, settings, templates, and plugins, boosting productivity. Discover the Command Palette
4. What is the “Fit Text” feature and who benefits from it?
The Fit Text feature automatically resizes headlines and banners, perfect for solopreneurs focusing on responsive designs. Learn about Fit Text enhancements
5. What makes the Abilities API a significant advance for WordPress?
Abilities API lays the foundation for future automation by enabling standardized registries for site functionality, supporting AI integrations. Learn more about the Abilities API
6. How has WordPress 6.9 improved performance?
Updates include refined caching, optimized database queries, and faster frontend rendering to improve load speeds and SEO potential. Discover performance improvements
7. What accessibility updates does WordPress 6.9 include?
Over 30 fixes were implemented, improving screen reader navigation, focus management, and CSS for assistive technologies. Explore accessibility updates
8. How does the WordPress community collaborate on these releases?
Over 900 contributors participated in WordPress 6.9 development, with leadership from Matt Mullenweg and other specialists. Check out the contributor team
9. How can users safely update to WordPress 6.9?
Users should back up their site, test changes on a staging server, and ensure compatibility with plugins before updating. Update safely to WordPress 6.9
10. How does WordPress 6.9 support global accessibility?
It features translation in 71 locales, making it available in over 200 languages, continuing its tradition of global reach. Discover translation details
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
Violetta Bonenkamp's expertise in CAD sector, IP protection and blockchain
Violetta Bonenkamp is recognized as a multidisciplinary expert with significant achievements in the CAD sector, intellectual property (IP) protection, and blockchain technology.
CAD Sector:
- Violetta is the CEO and co-founder of CADChain, a deep tech startup focused on developing IP management software specifically for CAD (Computer-Aided Design) data. CADChain addresses the lack of industry standards for CAD data protection and sharing, using innovative technology to secure and manage design data.
- She has led the company since its inception in 2018, overseeing R&D, PR, and business development, and driving the creation of products for platforms such as Autodesk Inventor, Blender, and SolidWorks.
- Her leadership has been instrumental in scaling CADChain from a small team to a significant player in the deeptech space, with a diverse, international team.
IP Protection:
- Violetta has built deep expertise in intellectual property, combining academic training with practical startup experience. She has taken specialized courses in IP from institutions like WIPO and the EU IPO.
- She is known for sharing actionable strategies for startup IP protection, leveraging both legal and technological approaches, and has published guides and content on this topic for the entrepreneurial community.
- Her work at CADChain directly addresses the need for robust IP protection in the engineering and design industries, integrating cybersecurity and compliance measures to safeguard digital assets.
Blockchain:
- Violetta’s entry into the blockchain sector began with the founding of CADChain, which uses blockchain as a core technology for securing and managing CAD data.
- She holds several certifications in blockchain and has participated in major hackathons and policy forums, such as the OECD Global Blockchain Policy Forum.
- Her expertise extends to applying blockchain for IP management, ensuring data integrity, traceability, and secure sharing in the CAD industry.
Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).
She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond, launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks and is building MELA AI to help local restaurants in Malta get more visibility online.
For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about the best hotels in Italy to work from.
About the Publication
Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch.
Mission and Purpose
Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.
Key Features
The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:
- Skill Lab: Micro-modules covering essential startup skills
- Virtual Startup Building: Create or join startups and tackle real-world challenges
- AI Co-founder (PlayPal): Guides users through the startup process
- SANDBOX: A testing environment for idea validation before launch
- Wellness Integration: Virtual activities to balance work and self-care
- Marketplace: Buy or sell expert sessions and tutorials
Impact and Growth
Since its inception, Fe/male Switch has shown impressive growth:
- 5,000+ female entrepreneurs in the community
- 100+ startup tools built
- 5,000+ pieces of articles and news written
- 1,000 unique business ideas for women created
Partnerships
Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.
Recognition
Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.


