TL;DR: Bubble’s Co-CEO outlines innovation plans in AI, mobile development, and future strategy
Bubble is integrating AI as a user-focused "co-pilot" to enhance app creation efficiency while upholding user privacy. Its mobile development roadmap includes features like scalable in-app purchases and plugin compatibility by 2026. Co-CEO Emmanuel Straschnov reassures founders about platform stability and shares ambitions to take Bubble public, aiming for sustainable, long-term growth.
• Bubble's AI tools offer workflow insights but never overwrite user decisions.
• Mobile solutions prioritize user experience while explaining separate pricing for operational complexity.
• Stability efforts focus on backend optimization and regional hosting in Europe for post-GDPR compliance.
If you're exploring no-code innovation, Bubble’s progressive ecosystem offers opportunities to scale your startup creatively and securely. For more tips on building strong founder partnerships, check out co-founder relationship-building strategies.
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Bubble’s Direction: Co-CEO Emmanuel Straschnov Answers Community Questions About AI, Mobile, and More
As a parallel entrepreneur with ventures like Fe/male Switch, I’ve often witnessed how ecosystems evolve when foundational tools like Bubble begin their transformation. Bubble has been an industry-defining no-code platform, empowering enthusiasts and enterprises to design web apps without traditional code headaches. Recently, Co-CEO Emmanuel Straschnov engaged with the community in two AMA sessions, shedding light on where Bubble is heading, specifically on its AI advancements, mobile development pipeline, and broader company vision. These conversations set the tone for transformative advancements entrepreneurs need to anticipate in 2026 and beyond.
What emerged? Bubble isn’t just adapting to AI and automation trends, it’s actively merging them into its philosophy while committing fully to mobile solutions. Think of AI as a collaborative “co-pilot” rather than an intrusive takeover. And if you’ve ever been frustrated by the separate pricing for mobile and web features, Straschnov’s transparency explained this nuance clearly. Here’s my take on everything ambitious founders need to consider as they ride this wave of no-code innovation.
What is Bubble’s stance on AI, and how is it shaping their future?
Straschnov didn’t mince words: “AI in Bubble is not a silent operator; it’s a collaborator.” The AI Agent introduced by Bubble is designed to assist users rather than impose decisions. Its capabilities include interpreting app patterns, suggesting optimization tweaks, and enhancing overall user productivity. But it stops short of making automatic changes, reinforcing Bubble’s commitment to putting creators in control. Imagine an assistant pointing out inefficiencies in your app workflow while ensuring every tip remains digestible to non-technical creators.
What stands out from this AI-first approach is privacy. Unlike typical AI-infused platforms, Bubble ensures that user data does not train its AI algorithms. Users retain full ownership of their IP, which is a standout in today’s data-hungry SaaS world. For individuals or enterprises teetering between Bubble and rival platforms, this assurance could very well tip the scales.
- What it delivers: Workflow suggestions, schema formations, and database insights.
- What it won’t do: Override user preferences or act without manual confirmation.
- Rollout timeline: Expansion for legacy apps expected by early 2026, showing a gradual but thoughtful approach to adoption.
As someone who builds educational systems for founders (many of whom use Bubble!), I find its AI alignment particularly reassuring. It respects user-defined systems while accelerating decision-making, two factors critical for startup leaders juggling multiple priorities.
What’s next for Bubble’s mobile capabilities?
The community keeps asking: “Is Bubble prioritizing mobile development alongside everything else?” Straschnov’s unequivocal response was, “The short answer is no, mobile is not taking a backseat.” The mobile roadmap reflects simultaneous focus, aiming for key features like in-app purchases and plugin compatibility by late 2025, with full-scale availability expected by early 2026. For app builders, this means your wait to develop polished, native-like mobile experiences is nearing its end game.
Why does this matter? For founders building multi-platform solutions, separate web and mobile functionalities can lead to convoluted workflows and inconsistent user experiences. Bubble’s move to streamline plugins and performance enhancements for mobile apps ensures minimal friction. However, the differentiated pricing for mobile stems from the inherent operational costs of maintaining mobile architecture and app store deployment processes. While this frustrates some users, Straschnov’s explanation adds much-needed clarity.
- Upcoming features: Plugin compatibility, stronger performance benchmarks, and scalable in-app purchases.
- Timeframe: First feature rollouts by end of 2025, with broader adoption expected in early 2026.
- Pricing strategy: Separate pricing for mobile because of the higher operational complexity in mobile ecosystems.
If you’re a no-code enthusiast like me, this signifies an opportunity. Why? It opens possibilities for complex multi-platform tools without needing to hire separate web and mobile engineers, a win for resource-strapped startups building MVPs or internal automations.
How stable and future-proof is Bubble’s platform?
Every founder knows downtime can break trust, and Bubble experienced brief service interruptions during infrastructure upgrades in 2025. Straschnov acknowledged those concerns and emphasized their focus on platform stability. Half of Bubble’s engineering team, he shared, now works exclusively on backend optimization. This positions the company well to handle its growing user base while preventing bottlenecks related to database scalability and platform performance.
- Stability focus: Core infrastructural upgrades like the load balancer migration are in progress to eliminate legacy system risks.
- Database improvements: Engineers are tackling persistent database inefficiencies to streamline workflows for power users.
- Regional hosting: European Union and UK hosting are set to open by 2026 to meet regulatory needs post-GDPR.
This aggressive pivot toward modernization aligns with the challenges I’ve seen founders face when scaling globally, Bubble’s steps toward local hosting in Europe will be significant for compliance-conscious creators operating across borders.
From a founder’s perspective, stability is non-negotiable. Whether you’re a first-time entrepreneur or scaling beyond MVP, knowing that Bubble is future-proofing its tech with continuous upgrades is reassuring.
What’s Bubble’s long-term goal: IPO, acquisition, or something else?
What is an ambitious, founder-first platform without a bold vision? Straschnov shared his aspiration for Bubble to go public, signaling an intention to remain independent rather than being acquired. Unlike many startups built for quick exits, Bubble has always aligned itself with patient growth and community trust. It’s EXACTLY the mindset VCs want from founders, and it’s exactly what Bubble showcases in its upcoming initiatives.
Personally, I love this focus on long-term impact. It reflects values we advocate at Fe/male Switch: growth strategies that aren’t just about short-term wins but about building systems that sustain communities for years. For Bubble, this means investing heavily in usability, community engagement, and transparency from ideaboard feedback to integrations like AI companions.
This direction positions Bubble as a leader not only among no-code tools but in the broader tech landscape demanding scalable innovation without sacrificing inclusivity or user trust.
As a closing thought, what will 2026 hold? For founders, Bubble’s moves unlock better tools to manage complexity, guarantee privacy, and create apps that feel handcrafted at scale. Straschnov’s open dialogue emphasizes a commitment to transparent leadership, a rare but welcome trait in tech. If you’re serious about no-code systems and next-gen founder tooling, Bubble is ahead of the curve, and now is the time to plug into their ecosystem.
FAQ on Bubble’s Direction: Insights from Co-CEO Emmanuel Straschnov
What is Bubble’s approach to integrating AI into its platform?
Bubble’s AI Agent is designed as a “co-pilot”, assisting users with workflow suggestions, database insights, and optimization recommendations rather than making automatic changes. This ensures users maintain control over their apps while benefiting from AI-driven efficiency. Bubble is transparent about user data: it does not train its models on user projects, prioritizing your intellectual property rights. AI features are expected to expand to legacy apps by early 2026, emphasizing scalability and privacy. Discover the AI-first approach in Bubble
How is Bubble addressing mobile app development?
Bubble is equally focused on mobile and web development. Key mobile features such as in-app purchases, plugin compatibility, and improved performance are set to roll out by late 2025, with full adoption expected in early 2026. While separate pricing for mobile exists due to higher operational costs, this enables smoother deployment across app stores. Bubble aims to provide integrated workflows for building polished, native-like mobile experiences. Learn more about Bubble’s mobile direction
Is Bubble suitable for first-time entrepreneurs or startups?
Absolutely! Bubble eliminates the need for coding expertise while allowing entrepreneurs to create scalable web and mobile apps. Its reconciliation of low-code with advanced tools makes it particularly appealing for startups, eliminating the need to hire developers for MVPs. The platform also ensures that user data and IP remain protected, making it ideal for resource-strapped innovators. Explore tools for startups
How does Bubble prioritize platform stability?
Stability and scalability are top priorities for Bubble, underlined by recent infrastructure upgrades like load balancer migration. Half of its engineering team is dedicated to backend optimization to prevent database inefficiencies. Additionally, Bubble is setting up localized hosting in compliance-conscious regions like the EU, projected for 2026. These updates bolster trust among global users.
What separates Bubble’s AI features from its competitors?
Unlike competitors that leverage AI for automated decision-making, Bubble’s AI enhances user control by focusing on recommendations and insights. Its AI does not overwrite preferences or act autonomously, ensuring every decision passes through users. Importantly, user data remains untapped for training purposes, differentiating Bubble from other SaaS platforms.
Why does Bubble have separate pricing for mobile features?
Bubble’s differentiated pricing reflects the added complexity of mobile architecture and providing app store-ready solutions. While this has caused some frustration, the separate cost structure ensures optimal performance and reliability for mobile apps, especially for founders aiming for multi-platform solutions without hiring dedicated engineers.
Will Bubble support advanced AI features in the future?
Bubble is cautiously but ambitiously exploring advanced AI capabilities like schema formations, predictive algorithms, and more. Current AI tools will be adapted further for workflows and plugins. AI-powered recommendations will remain accessible to all users by 2026.
What is Bubble’s long-term vision for growth?
Bubble’s unique commitment to long-term growth is evident in its focus on going public (IPO), rather than pursuing short-term acquisitions. This approach signals a vision rooted in innovation, sustainable user trust, and creating standardized tools for startups and enterprises alike. Learn about IPO aspirations
How does Bubble address co-founder compatibility within startups?
Bubble promotes efficient collaboration via shared, easy-to-use platforms for technical and non-technical co-founders. By enabling both parties to take an active role in development, platforms like Bubble foster balance and minimize creative conflicts, crucial for healthy co-founder relationships. Access tips for startup co-founders
Is Bubble scalable for small corporations and enterprises?
Bubble has proven scalability for startups and corporations such as Seagate and HP. Its new hosting and localized infrastructure initiatives aim to make it even more practical for GDPR-compliant enterprises by 2026. This dual focus ensures Bubble stays versatile across user segments while maintaining its simplicity and inclusivity.
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).
She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the “gamepreneurship” methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond, launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks and is building MELA AI to help local restaurants in Malta get more visibility online.
For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the point of view of an entrepreneur. Here’s her recent article about the best hotels in Italy to work from.
